Campaign planning and display
Objective, store list, display design and placement worked out against the category and the format, not against whatever space is left over.
Retail Solutions
Brand Promotions & Activation
Planned, staffed and executed in store — then measured against sell-through and real footfall data instead of a promoter's headcount.
A campaign you can judge on numbers, and a clear answer on whether to run it again.
What we deliver
Promoter staffing and training
Recruitment, product training, attendance tracking and supervision across every participating branch.
Stock and merchandising
Promotional stock in position before day one and monitored during the window, so the campaign never runs against an empty display.
Measurement and reporting
Sell-through by SKU from POS data and real footfall from camera analytics, reported during the campaign while there is still time to change something.
Most promotions are reported, not measured
The activation runs, the promoter submits a headcount, a photo deck arrives, and nobody can say what it did to sell-through. The brand pays again next quarter on the same basis.
How we work
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01
Define what success looks like
An agreed target and a pre-campaign baseline.
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02
Plan and prepare
Store list, display build, promoter recruitment and training, and stock allocation per branch.
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03
Execute and monitor
Daily attendance, stock position and sell-through tracked live, with intervention while the campaign is still running.
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04
Report honestly
Result against baseline, by store and by SKU — including the branches where it did not work and why.
/01
Sell-through
The metric campaigns are judged on, not footfall estimates
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Live
Reporting during the campaign, while it can still be changed
Frequently asked questions
How do you measure whether a promotion actually worked?
Sell-through by SKU during the campaign window against a pre-campaign baseline for the same stores, plus footfall and dwell time at the display from camera analytics where the store has them. The baseline is the part that gets skipped, and without it any number reported afterwards is unfalsifiable.
Do you cover stores outside Karachi?
Yes. We run multi-city activations across Pakistan with consistent display standards and supervision at each location.
Can you run a promotion in stores we do not own?
Yes — that is the normal case for a brand. We work within the retailer's space and display rules.
Talk to us about Brand Promotions & Activation.
Site surveys and first consultations cost nothing. If RFID or surveillance is not the right answer for you, we will say so.